Entrees Valkenswaard project reimagines the gateways into this Dutch community as landmark experiences that reflect the town’s history, nature, and local pride.
Valkenswaard sits where industry meets nature, tradition blends with innovation, and the entrances are designed around that identity — drawing on local materials and thoughtful design suited to the surrounding beekdal, bos, and heide.
Each entrance is representative, recognizable, and inviting, reflecting the city’s core values of authenticity, creativity, and community. The town’s falcon symbol, along with carefully chosen plants and materials, ties each entrance back to that identity.
Bloom, working with KRUIT KOK, landscape architect, was commissioned to design and manage the realization of the entrances — creating a cohesive visual language that gives every entrance a sense of belonging to Valkenswaard, and to each other.
We designed and built a perspective into future life through a captivating “day-in-the-life” journey. Visitors experienced SEKISUI technologies firsthand in combination with a variety of new materials. The exhibition was designed to simulate a living environment that balances work, personal life and well-being.
A selection of the exhibited highlights include a zen garden featuring a promo of the concept car, designed and built in our studio, plus a tech gallery with working components from the car. A sound experience zone with fabric speakers, where the user is completely immersed by sound, and a future kitchen with cabinets made from real stone material and a countertop with hidden functionalities.
